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Current and Recent Projects
In 2005 Les Reed conducted a thorough review of the development of coaches and players for the Football Federation of Latvia.
On September 7th 2005 Les was on hand to witness a famous victory for Northern Ireland against England at Windsor Park Belfast following a 10 day consultancy with the National Team and Manager Lawrie Sanchez leading up to World Cup Qualifying matches against England and Azerbaijan winning both games.
The pair were together again when Fulham F.C. hired Les as Consultant coach to assist Lawrie on a five game basis to avoid relegation from the Premier League in April 2007 Premier League status was achieved with a victory against Liverpool. During this time Les conducted a thorough review of the Technical Side of the club and carried out the role of Technical Director for 12 months to set up what is essentilly the support structure behind the Head Coach now
Prior to this in 2005 SAS had been retained by Charlton Athletic on a long term consultancy agreement to service the clubs overseas development programmes and set up new initiatives. During this period we managed partnerships in Spain, Belgium,Finland,West Africa,The USA, South Africa and China.
Client Profile
Professional Football clubs have benefitted significantly from our expertise and experience but a number of smaller projects have been undertaken for smaller clubs and schools.
Mentoring individuals; as performers, teachers, managers and coaches has been a popular service; carried out in confidence and tailored to individual needs.
The SAS Client could be an education establishment, small company or division of a large corporation, local government department or training agency.
We can offer bespoke packages for your training or development or performance needs; providing sports associatedsolutions to your everyday problems.
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